privacy policy

Updated October, 2011

Fitness Showcase, (“FS,” “Us,” “We,” and “Our”) operates this website, (the “Website”) and has created this Privacy Policy to inform you of Our information collection, use and sharing practices used for this Website.

Because We want to demonstrate Our commitment to your privacy, We want to notify you of:

  1. What personally identifiable information of yours is collected through this Web site;
  2. Who is collecting the information;
  3. How the information is used;
  4. With whom the information may be shared;
  5. What choices are available to you regarding collection, use and distribution of the information;
  6. The kind of security procedures that are in place to protect against the loss, misuse or alteration of information under Our control; and
  7. How you can correct any inaccuracies in the information We collect.


By using this Website, you signify your consent to the collection, use and sharing practices described in this Privacy Policy. By providing your information to Us through this Website or through Our Customer Service Department in connection with this Website, you signify your consent to the information collection, use and sharing practices described in this Privacy Policy.

Types of Information Collected

We collect personal and non-personal information that you provide to Us when using this Website or that you provide to Our Customer Service Department when communicating with Us offline or via e-mail.

Personal information that you provide to Us, such as your full name, street address, e-mail address, telephone number, credit card number and credit card expiration date, is collected, stored and used only for the purposes described in this Privacy Policy or as otherwise disclosed at the time We request such information from you. For example, when you open an account or place an order, We collect and store some or all of the personal information that you provide. This personal information is used to provide the products and services that you have ordered or requested, to process and ship orders, to send order and shipping confirmations and to provide customer service. This personal information also may be used to contact you about sales, special offers and new site features, unless you have opted not to receive promotional communications in connection with this Website.

We also collect non-personal information about users of the Website. The non-personal information we collect on this Website is information that by itself cannot be used to identify or contact you, such as demographic information and other anonymous statistical data relating to the use of this Website. For example, we collect and store certain non-personal information automatically whenever you interact with this Website, including your IP address, browser information and reference site domain name. We also collect non-personal information regarding customer traffic patterns and site usage. This information is used to analyze and improve this Website and to provide Our customers with a fulfilling shopping experience.

Your IP address, browser and reference site domain name are logged every time you visit Our Website. This data is used strictly for the analysis of load information and maximizing the efficiency of Our servers. Except as provided in this privacy policy, we will not share this data with anyone in any way.

Subject to the terms and conditions of this Privacy Policy, any communication or material you transmit or post to this Website by email or otherwise, including any data, questions, comments, or suggestions (other than personally identifiable information which will be treated in accordance with this privacy policy), is and will be treated as non-confidential and non-proprietary and anything you transmit or post may be used by Us and Our affiliates for any purpose, including without limitation, reproduction, disclosure, transmission, publication, broadcast, and posting. We are free to use any ideas, concepts, know-how, or techniques contained in any communication or material that you send to this Website for any purpose whatsoever including, but not limited to, developing, manufacturing and marketing products using such information.

Cookies and Targeted Featured Product Advertising

Also, like many web sites, We use “cookies,” which are files stored on your computer’s hard drive by your browser. These cookies help Us identify Our account holders and optimize their shopping experience. They do not include any data that will identify you personally. They will, however, allow you to use some specialized features of the Website. Cookies also allow Us to hold selections in your shopping cart when you leave Our site without checking out. Most browsers accept cookies automatically, but allow you to disable them if you wish.

Most browsers provide You with the option to set your browser to accept all cookies, to notify you when a cookie is issued, or to not receive cookies at any time. The last of these, of course, means that certain personalized services cannot then be provided to you and accordingly you may not be able to take full advantage of all of the features on Our Website.

We may use third-party advertising companies to provide Us with data collection and reporting services regarding Our guests’ activities on Our Website, tracking and measuring performance of Our marketing efforts and your response to Our marketing efforts, and the delivery of relevant marketing messages. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness and may receive information about your browsing and buying activity on Our Website. Web beacons enable Us to recognize a browser’s cookie when a browser visits Our Website and to learn which banner ads bring users to Our Website. In addition, We and Our third party service providers may use cookies to manage and track the performance of Our advertisements displayed on other websites across the Internet.

External Links/Framed Pages

Our store locator functionality links to a third party web site. Any data provided through this functionality is not governed by this Privacy Policy. The privacy policy of the third party web site governs the information collection and dissemination practices occurring on such web site.

If you have accessed this Website through a link from certain of Our advertising and marketing partners, Our Website may include a frame of the applicable advertising and marketing partner. The information you provide to Us through these framed web pages is collected by Us and its use is governed by this Privacy Policy.

Ordering from Our Website

When you order from Our Website, We need your name, email address, shipping address, phone number and credit card number/expiration date. We use this data to process your order, ship it and send you order and shipping confirmations via email. Except as provided in this Privacy Policy, We will not sell, rent, or disclose this data to any third party without your consent. (However, We will cooperate fully should a situation arise where We are required by law or requested by a law enforcement agency to provide information about a customer.)

From time to time, We use the purchases you make to customize Our product recommendations. We also track customer traffic patterns and site usage. Traffic and usage data is used only to improve Our Website’s design and provide Our customers with a fulfilling shopping experience.

Opening an Account

We require your name, billing address, shipping address, email address and telephone number to open an account for you. Except as provided in this Privacy Policy, this account data is never shared with anyone in any way without your consent. (However, We will cooperate fully should a situation arise where We are required by law or requested by a law enforcement agency to provide information about a customer.)

Corrections/Updates to your Account

You can correct you account data by clicking on “My Account”. If you have any questions or concerns about correcting or updating your Account, please contact Our Customer Service Department.

Receiving Promotions/Opt-Out

From time to time, We will contact you about sales, special offers and new site features if you agreed to be included in Our email lists when you completed a purchase transaction with Us. To customize the information you want to receive from Us, simply sign on and select the specific information you wish to receive. To cancel Our free emails, click the “If you no longer wish to receive Our email updates, please click here” link at the bottom of any promotional email we send you.

Entering Contests/Sweepstakes

Whenever We run a contest or sweepstakes relating to Our Website, it will be accompanied with the rules of the contest/sweepstakes. We will also describe how the information gathered from you for entry into the contest/sweepstakes will be used. Additionally, we will post if this information will be shared with anyone in addition to those persons and entities provided for in this Privacy Policy, such as a third party sponsoring or managing the contest/sweepstakes.

E-mail to a Friend

Users of this Website have the opportunity to e-mail product pages to their friends. In order to accomplish this, you must provide to Us each such friend’s name and e-mail address. We only use your friend’s information to send them the product pages you request that they receive.

Online Gift Certificates and Gift Cards

If you send an online gift certificate or gift card to a third party, you must provide Us with the recipient’s name and e-mail address. We only use this information to deliver such gift certificate or gift card.

Our Third Party Relationships

We have established several relationships with third parties vendors to best serve Our customers and to operate this Website.

  • Third Party Service Providers: We employ other companies and individuals to perform functions on Our behalf in connection with the operation of this Website. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments, hosting and operating the Website and providing customer service. These third parties have access to your information collected through this Website as needed to perform their functions, but may not use it for other purposes.
  • Order Fulfillment and Customer Service: FS and certain vendors of ours provide customer order fulfillment and shipping services and customer service on Our behalf. These vendors have access only to information needed to accurately fulfill and ship orders that are processed through such vendors and to provide customer services. These vendors have agreed to not use any personally identifiable information of customers for any other purpose.
  • Credit Card Processing: We use a third party to process credit card orders. We supply them with data for credit card authorization and fraud detection only and they are restricted from using the data for any other purposes. Our website is equipped with an  SSL certificate to ensure your credit card and any banking or personal information cannot be compromised.
  • Website Evaluation, Marketing and Promotions: From time to time, We may engage other third parties to assist in providing Website evaluation services, marketing, order processing, fulfillment and shipping services, as well as customer service. In addition, We may engage third parties to provide services such as fraud protection and credit risk reduction, product customization, data analysis and data cleansing. These third parties will only have access to information to the extent necessary and will be required to not use any personal information for any purpose other than providing such services. Also, you permit Us to share your personal information in response to a court order, subpoena, government investigation, or as otherwise required by law. We may transfer your personal information in the event of a corporate sale, merger, acquisition, dissolution or similar event. Additionally, We may share non-personal, non-individual statistical information with Our marketing partners, advertisers or other third parties for research purposes. That is, We will not tell Our marketing partners that you purchased a specific product, but we may tell them how many customers purchased that product.

Security Policy

We use Secure Socket Layer (SSL) encryption technology to protect your personal information. The only time you are required to sign on the Website is when you are making a purchase. On the checkout page, you will be asked to access your existing account or create a new one. Existing account holders are prompted for their user ID (your email address) and password. This password is for your protection. If you don’t have your password, there is a link that reads “Forgot your password?” Click on this for instructions on how to get your password.

Changes to Privacy Policy

If We are going to use your personally identifiable information in a manner different from that stated at the time of collection, We will notify you via email. You will have a choice as to whether or not We use your information in this different manner. In addition, if We make any material changes in Our privacy practices that do not affect user information already stored in Our database, We will post a prominent notice on the Website notifying users of the change. In some cases where We post the notice, We will also email users who have opted to receive communications from Us, notifying them of the changes in Our privacy practices.

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